Pr course
How to Write A Press Release
Think Like A Journalist, Get Media Coverage
An Online PR Masterclass for Marketing Professionals
Here’s what you’ll get in our online masterclass
Stronger stories
Learn how to find the genuinely newsworthy stories in your business that the media will love
Better headlines
Create winning headlines that will leap out and grab a journalist's attention
Guaranteed coverage
Take your newsworthy story and apply our proven media pitching method to get the coverage you want!
Some of what you’ll get
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Write Like a Journalist
If you want your press release to succeed you need to write like a journalist. Learn how to give the media a ready made news story.
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Understand What is Newsworthy
Learn how to identify the stories in your business that journalists want to write about.
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Master Headlines
Your headline is the top of your press release but it’s also the subject line of your pitch email. Learn how to create an unmissable headline in less than 8 words.
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Learn The Best Intro To Any Release
Learn how to encapsulate your ENTIRE story in less than 25 words to give the media exactly what they want.
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Create Quotes That Matter
You’ll learn to create quotes that will bring your story to life – that deliver the passion behind your business.
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Learn From Businesses Like Yours
Learn from businesses in YOUR sector. See how they have created winning press releases for the media that YOU are targeting.
Get YOUR business featured in major media
Our students have been featured major media including:
The Shortcut To Media Coverage For ANY Business
- We've taken 20+ years of media relations experience and created a simple process to get YOU results FAST.
- A new PR course for busy people like you who need media coverage for their business TODAY
- Easy to action process that does not require ANY previous PR knowledge.
What‘s inside ‘How to Write a Press Release'...
MODULE 1
Headline and Intro Paragraph
- In-classroom video lesson
- 3 pdfs (downloadable and printable)
- Proven Press Release Template
MODULE 2
The Body of Your Press Release
- In-classroom video lesson
- Press release worksheet (downloadable and printable)
- Business matches for: food, tech, fintech, fitness, wellness, fashion, health, blogger, toys, events, charity, community and arts
MODULE 3
Real life headlines and intros
- In-classroom video lesson
- See businesses from YOUR sector master the headline and intro paragraph.
- Find the business most like yours and do the same. High impact learning.
MODULE 4
Real life press releases in a ‘newsroom’
- In-classroom video lessons
- 10 downloadable press release examples
- Sit in on mock editorial conference
- See how journalists decide if they will run your story
Meet your instructors
Introducing the team behind Class:PR
Alistair Clay
Founder of Class:PR
Alistair Clay is an award-winning former national journalist with 20 years’ experience working in the media and PR. As a national journalist, Alistair knows the precise steps that you need to follow to get the media coverage you want.
Dr Gemma Clay
Founder of Class:PR
Dr Gemma Clay is an award-winning PR strategist and anthropologist who advises some of the UK's biggest healthcare brands and marketing teams. Gemma has worked with countless businesses over the years who've said 'we don't have a story'. But they all did - this process showed them how.
Start getting the media coverage YOU deserve now
Only $149.0030-day money back guarantee
If you’re on the fence… then we want to give you EVERY opportunity to put our training into action – with absolutely NO RISK. Try the course and if you’re not satisfied within 30 days then we’ll give you your money back.